Universal Music Group (UMG), a global powerhouse in the realm of music and entertainment, has recently forged a groundbreaking distribution pact with Ethiopia’s Sewasew Multimedia, marking a pivotal stride in its dedication to the African music landscape.
Under this partnership, Sewasew Multimedia assumes the pivotal role of primary distributor and marketer for UMG’s extensive music repertoire within Ethiopia. This encompasses a diverse array of musical offerings spanning internationally renowned UMG labels such as Def Jam, Interscope Records, Island Records, Motown Records, Republic Records, and Virgin Records. Additionally, it includes UMG’s African divisions, notably Def Jam Africa, Motown Gospel Africa, and Republic Records Africa.
This collaboration heralds a transformative milestone for the Ethiopian music industry, heralding broader access to a rich tapestry of musical genres for Ethiopian audiences while concurrently amplifying the global visibility of Ethiopian artists.
Ulrik Cahn, Executive Vice President for Africa, Middle East, and Asia at UMG, expressed fervent enthusiasm for this union, underscoring UMG’s established footprint in Africa and the vibrancy inherent in Ethiopia’s musical landscape. The partnership aspires to fully harness the immense potential latent within Ethiopia’s music industry.
Abraham F., Managing Director of Sewasew Multimedia, echoed this sentiment, heralding the partnership as a testament to Ethiopia’s burgeoning influence in the global music sphere and envisioning mutual prosperity for both entities.
This accord forms an integral facet of UMG’s expansive endeavors across Africa, comprising an array of initiatives and collaborations aimed at nurturing local talent and markets. UMG has embarked on a proactive trajectory of augmenting its presence across the continent, channeling investments into homegrown artists and infrastructure while fostering an eclectic array of musical genres. These concerted endeavors have substantially catalyzed the burgeoning growth of the music industry in Sub-Saharan Africa, evidenced by a remarkable 34.7% revenue surge in 2022.
In essence, the UMG-Sewasew Multimedia alliance epitomizes UMG’s unwavering dedication to enriching the African musical tapestry. It not only heralds the introduction of a global musical catalog to Ethiopia but also underscores UMG’s steadfast commitment to championing and propelling local African talent onto the global stage.
From ihubaddis.
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